Nintendo Launched the Super Nintendo to follow up it's very successful Nintendo Entertainment System. The Super Nintendo was made famous by innovative titles like Super Mario World, Donkey Kong Country and Final Fantasy 2 & 3.
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During the Fourth Generation, Nintendo had dominated the
industry with control of 85 to 90 percent of the market on both sides
of the Pacific. They had ruled supreme. Smaller video game companies
feared and respected them, none with the clout to usurp their autocracy.
This made Nintendo executives feel their company was imperishable.
Concerning this, Sheff wrote, "Nintendo suffered from a malaise typical
of industry leaders. Fat and happy, it had been lulled into a sense of
invulnerability. Yamauchi and Arakawa felt they didn't have to react to
competitors simply because they were Nintendo."