High-Adrenaline Action Online: Challenge players online in games such as 'Big A$$ Chains', 'Blinged Out Ride' or 'Protect tha Pimp'. Form gangs, recruit gang members and compete for cash and respect in a variety of online multiplayer modes, including co-op.
Evolution in Open-World Gaming: Next-gen Technology means no load times, a fully dynamically lit world, normal and reflection mapping, dynamic and ragdoll physics. Freeform gameplay means that you can be who you want to be, go anywhere in the city at any time and choose to earn respect and money through a range of different activities and missions.
Huge Variety of Customization Options: With thousands of character customizations to choose from, you can change your look, your body and your clothes As well as customize your ride with the extensive car modification system.
Pumping Music Wherever You Go: 12 radio stations play over 130 tracks, which range from the hottest hip-hop & rock to classical music & humor-laced talk shows. If you're paying attention, you'll also hear gameplay clues on the air. A personal audio device also lets you add your own MP3 tracks for customized listening!