The Playdia was a video game console released in 1994 by Bandai. It was only released in Japan. It was intended for a young audience and the controls were suitable simple. It was the only traditional console ever released by Bandai except for the handheld WonderSwan Color; Bandai did, however, also manufacture the Atmark interactive multimedia player, also known as the Apple Pippin. The release price was from $250 to $300.