Gamers take on the role of a young party planner named Ashley as she meets with clients, organizes events, and joins in on the fun in Imagine: Party Planner. Players must interview clients to learn their specific requests, and then either head out to Love City's various boutiques to purchase unique items, or take on mini-games to win important party pieces. Once the setup is complete, gamers can watch the party to see if all their planning was successful. If it was, players are rewarded with new stores, custom items, and glowing articles in local magazines.